Mobile learning statistics for 2014: 6 trends you need to know

During our quest to create you a truly ‘intelligent’ authoring platform, we have conducted a lot of research.

The more we understand about the trends in e-learning the better software we can create, and the more information we can pass onto you to help you improve your e-learning strategy. Win-win.

One question we’d like to help you answer with our research is;

Is now the time to incorporate mobile learning into our training?

To help you, we’ve pulled together the latest mobile trends for 2014 into one concise post to help you and your e-learning team create your own mobile learning strategy.

Here we go.

Our research shows there are 6 major drivers for mobile learning – these are;

1. Ephemeralization

‘Ephe-what?? No, Ephemeralization is not the most commonly used word in the world! It’s a term coined by R. Buckminster Fuller, meaning the ability of technological advancement to do “more and more with less and less until eventually you can do everything with nothing”.

Fuller’s vision was that ephemeralization will result in ever-increasing standards of living for an ever-growing population despite finite resources.

Applied to specifically to learning – studies show that 20% or more of the workforce of a typical company feel frustrated by not being enabled to improve their skills or progress in their company.

Mobile learning allows us ‘to do more with less’ and provides staff (who want them) with opportunities to develop.

According to the paper released by the Hay Group:

“Frustration over the inability to achieve significant individual or organisational goals is more troubling than the annoyances associated with our daily routines.”

In technology based industries, skills carry the constant threat of obsolescence. To ensure efficiency, companies must regularly evaluate whether your methods are suitable for your current environment. Cloud based learning allows you to periodically review your curricula, to foster vital new abilities and renew your processes.

Key takeaway:

Could mobile learning allow your learners to do more with less? Start by looking at areas where quick access to mobile learning could help improve productivity in your business.

2. Increased Mobile and Remote Workforce

Gartner estimates that over 54 million employees are currently involved in some form of remote work.

Commuters in London, UK spend an average of 56 minutes per day traveling, based on a study by Randstad Financial & Professional

Average workers travel with 3 devices at all times.

The modern workforce requires a system that allow employees to get the resources they need, regardless of location. The BYOD (Bring your own device) revolution is one such reaction, research now indicates a move away from traditional laptop platforms to m-learning friendly tablets and smartphones. According to iPass, ‘65% of mobile workers have or plan to get an iPad’ which emphasises a requirement to create both responsive and mobile learning resources.

Key takeaway:

Are your learners spending a lot of time travelling or bringing their own device to work? If so, then it might be time to consider authoring learning that works on any device.

3. Rise of Generation Y

The workforce is now seeing the integration of the technologically savvy Generation Y or Millennials. By 2025, they will be 75% of the global workforce.

Generation Y are ‘Digital Natives’ with almost symbiotic relationships to technology.

Established teaching styles are not as effective with this age group. According to Forbes, the best way to approach Millenials is to allow them

“to learn at their own pace and schedule rather than go through lectures and overly structured training. Make your training content succinct, entertaining, mobile and self-directed.”

Organisations that are appealing to the Millennial demographic “are realising that it is far easier to engage, motivate and develop their future leaders via cloud-based solutions than via the traditional classroom style training of the past.”

Key takeaway:

Look at the demographics of your learners. To fully engage Generation Y or Millennials, consider making your learning content more succinct, entertaining, mobile and self-directed.

4. Older generations are catching up

It is important that we don’t only focus mobile learning towards the younger generation but look at how the older generations are catching up;

  • Baby boomers (those born between 1955 and 1964) account for 34.7% of tablet users
  • 50% of Boomers use Social media
  • According to participants of the Booming Tech forum, “Baby boomers adopt tablets, wearable devices and other technologies just as energetically as younger users”.

Key takeaway:

Don’t assume that older learners can’t engage with mobile learning. They will engage with great content delivered in the right way for them.

5. More mobile devices than ever

We are now in a post-PC era. Sales of personal computers are now dwarfed by sales of tablets and smartphones. More than 1 billion smartphones were sold last year and worldwide tablet sales grew 68% in 2013. At the same time PC sales dropped 9.8%, the biggest drop yet recorded, according to a study conducted by the International Data Group or IDC:

Key Takeaway:

Computing is quickly shifting to mobile devices, away from laptop and desktop computers. There will be an increased expectation from your learners to make your learning materials available on them.

6. More mobile Internet than ever

As predicted by Gartner in 2010, digital consumers in 2014 spend more time on using the Internet via mobiles than PCs.

Cisco recently reported that…

  • Global mobile data traffic grew 81 percent in 2013
  • Mobile cloud traffic will grow 12-fold from 2013 to 2018, a compound annual growth rate of 64 percent.
  • Over half a billion (526 million) mobile devices and connections were added in 2013.
  • The number of mobile-connected devices will exceed the world’s population by 2014
  • Mobile network connection speeds will increase two-fold by 2018.

It has also been reported, based on a study conducted by Litmus, that mobile has overtaken other devices for opening emails:

Key Takeaway:

Not only is the number of mobile devices increasing but we are using them to do more. This means that mobile learning is a natural extension to the tasks already been completed on mobile devices.

Over to you – what are your plans for mobile learning?

We’d love to hear your thoughts in the comments section below.

Perhaps you’ve encountered a need for mobile learning first hand, or you’re planning to integrate mobile learning in 2014, or perhaps you can’t see a need right now?

Let us know.

At Elucidat we eat, sleep and breathe multi-device learning. Our team has done the research and hard work solving the technical challenges so you don’t have to. Click here to find out more.

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