Tapping into learners’ behaviors and trends is a powerful thing, as we’ve written about before in our previous article on analytics and data. But did you know you can use Elucidat as a survey tool to dig even deeper into your audiences’ needs, wants, and opinions?
Not only will you get immediate results, presented visually in your dashboard, but you can then provide learners with targeted content. Insights along with intelligent content—what’s not to like?
Surveys—long, boring, and you never see the answers, right?
When we think of surveys, we often think of laborious lists of questions, which we answer and then don’t get to see the results.
Think afresh. What we mean by surveys is using cloud-based technology smartly to gather live opinions and data from your audience. The results are visually presented, in Elucidat, with a choice of formats.
What’s the bonus of running a survey in an authoring tool? Aside from the rich insights you’ll get, you can let learners see how peers answered the same questions, so they learn from one another. You can also set up built-in rules so learners get targeted content off the back of how they answer one or more questions.
In other words, Elucidat surveys tie needs to learning in one smart hit.
Why run a survey in your learning project?
Here are some quick ideas.
1. Find out what learners think or need before you design
Before you even start creating content, run a survey to find out what learners really think about a subject or what they rate as their top needs. Use a combo of single-choice questions, Likert scales, and open inputs to get a rich range of inputs.
Might people hold an opinion that’s actually a myth? Might they feel more negative or positive about a subject than you had thought? Might there be a big divide between how leaders and how team members respond to a given scenario?
Make a learning experience that really works for your audience by asking them questions that enable you to make relevant, useful, and targeted content.
2. Create personalized learning journeys
Yes, you can review the responses to surveys via Analytics reports and then design a solution.
OR you can create hidden pages of content and provide them to learners in the moment, depending on how they answer survey questions. You do this by using the Rules function:
So, if they say they need help with presentation skills, set up rules and branching so that content is given to them.
If they say they are highly confident in key areas, yet they answer a related question incorrectly, link through to a few challenges.
Or why not start to profile their work/leadership style by asking them some scenario-based questions? In this example, we profile learners’ leadership style according to their answers and branch off to different pages that show different visual outcomes depending on how the learners answer.
By creating a survey in Elucidat, you can gear someone’s learning experiences to his or her specific gaps and needs. Meanwhile, you’re able to review the results at a more macro level via your Analytics dashboard.
3. Have your survey also deliver social learning
You can choose to present the results of surveys and polls to learners so they can see how peers responded to the same questions. Elucidat offers a choice of ready-made graphs you can use, and it will configure the results for you. Learners will see the live results, there and then.
Enabling people to compare their thinking with others’ thinking is a powerful influencing tool. Why not take a look at our Academy Masterclass on the power of social polling for learning?
4. Get feedback on your elearning
This is so obvious and yet so often not done! Open up for feedback on your learning content by using combinations of Likert scales and open inputs, as we do in our online Masterclasses.
Learners’ ratings and feedback will go directly into your Analytics dashboard reports. So, you can not only see what devices your audience have accessed the content on, their location, how long they spent, etc., but also combine this with actual learner data.
Might you find that you get higher ratings when your content is shorter and accessed on mobiles, for example?
5. Take action!
The bonus of getting live, easy-to-read survey data directly into your Elucidat learning dashboard is that there’s no excuse not to respond if the feedback shines a light on something that needs a fix.
This is especially true when it’s so easy to jump in, make an edit, and republish the content, all in a matter of minutes.
And there you have it. You have five solid reasons to run surveys in your authoring environment and engage in rich two-way conversations with your audience.
Next step: If you’d like to know more about how to maximize the use of surveys and data for your learning with Elucidat, get in touch.
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