The most successful learning and training providers are delivering the best possible learning experiences for users. They’re using digital resources and making smart choices when it comes to the strategic framework they use, their production processes and the technology that enables them to deliver truly engaging learning experiences at scale.
Deliver the best learning experiences on the market
You want your digital training to stand out head and shoulders above alternative offerings. You also need it to drive tangible results whilst providing them with the learning experiences they want. But how can you do this?
First, think about how you’ll know if your digital products are a success. High user engagement levels? Yes. Improved performance on the ground? Absolutely. Users coming back for more? Definitely.
The days of participants doing all their learning in one, long hit and magically converting it to improved performance are disappearing. If your audience reuses a digital learning resource, that does not mean it’s failed. Instead, it means you’ve become a go-to resource of choice for your users, in a moment of need. It also means you’re getting users hooked on your products, which can only be a good thing for your business.
Aim your digital learning products at real user needs and the learning experiences that matter to them. If you do, you’re more likely to get high engagement levels, obtain great user feedback and, importantly, drive your customers’ all important KPIs – be it more sales, higher productivity, less incidents, no compliance breaches or higher profits.
So, hold fire on converting that two-day workshop into an eight-hour online course. There’s a better way to handle all your great content.
7 tactics that will put your digital training products in the top spot:
1. Tap into and target real needs
User needs is the ultimate sweet spot. Hit these, and you’re onto a winner. The best way to uncover what these are is to do your research and ask your target audience.
2. Provide quick-fixes (alongside deeper learning experiences)
In the quick-win world we live in, we often expect to find immediate answers to problems. Of course, not all learning matters can be dealt with in this quick-fix way and at other times, we require deeper learning experiences. Make sure to serve both of these needs in your array of content.
3. Keep users interested beyond seven seconds
A top way to gain traction with users is, of course, to provide something they need. With the right choice of authoring tool, you can set up your content to adapt to individual needs and serve up an ultimately relevant user experience that keeps them hooked in beyond those all important seven seconds.
4. Incentivise users to come back for more, and more again
If you’ve got users interested but need them to keep coming back for more, try incentivising your learners and rewarding them when they complete different stages of the learning experiences. Amongst others, some suggestions for incentivisation include leaderboards, badges and success stories. Get 5 tips for great gamification.
5. Remain at the heart of users’ long-term learning
Microlearning is a good approach to use to ensure your content feeds into your learners’ long-term learning experiences. Clustering together connected content – which learners can work through in a non-linear fashion – and spreading it out over time means learners can benefit from spaced practice. This tends to result in better, longer term performance improvements. The key is being able to deliver microlearning at scale, something we call Big Learning.
6. Get users talking about your products (and learning together)
Nothing beats engagement like involvement. Tools to try and increase learner involvement include social polling activities, leader boards, discussion forums, virtual classroom sessions, and live online coaching sessions.
7. Use data to refine and increase your success
Collecting data about your user’s learning experiences can provide you with insight about what’s working and what’s not working, what’s meeting their needs and what they’re finding useless. The guide to using data to design and refine elearning will help you!
As a result, you can create products that just get better and better. That are more targeted, more cutting-edge, more honed to your users, and deliver them with the best learning experiences around.
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